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After a year in stealth, Viant is proud to share a select group of disruptive industry leaders participating in a select beta program launched in the third quarter of Email Required. Layered into the real-time information coming from other electronic technology platforms, blockchains can provide unprecedented supply chain transparency and traceability that retailers and consumers want. With an approach like that offered by Viant, marketers can communicate with actual consumers, not anonymous proxies like cookies or device IDs. By leveraging the opportunities available in the New Open Web, marketers will no longer be shouting into a canyon, hoping someone at the bottom can hear them.